Best Social Media Platforms for Food Businesses
Social media is a great tool for any new business, but for growing food businesses, in particular, it offers a wealth of opportunities. For a start, people need to eat all the time, and at any given point several times a day, they’re going to be hungry. Additionally, a lot of people spend part of their day on at least one social media channel. And lastly, food is a highly visual product that lends itself well to being featured, promoted, and shared on image and video-driven social media sites.
And the best part of all, social media is free to use, requiring an investment of time and the acquisition of a little know-how. Here are a few tips on getting the most out of the best social media platforms for food businesses
Facebook is the best known and most used social media platform, for both personal and business purposes. There are several ways to promote your business including creating a page or group, paid ads, and the relatively new Facebook Live feature.
A page or group allows you to create a presence for your business, which works much in the same way as your personal Facebook profile. You’ll be able to post content, leave comments, and interact with customers. There are a few small differences between a page and a group which you can read more about here.
You can also make use of Facebook’s versatile, paid ads feature, which allows you to target prospective customers by location, sex, age, marital status, and so much more. Lastly, you could find a way to utilise Facebook Live, its live streaming application, to offer workshops, recipe demonstrations, and showcases.
Instagram is a staggeringly popular platform for sharing images and video and is very handy for promoting food products. Its hashtag feature is an effective way of categorising information and can enable you to target groups with particular interest – #rawfood or #sugarfree for instance. You can also make use of it’s Instagram Stories feature which allows you highlight particular activity in the same way as Facebook Live.
Being the world’s premier video sharing site, YouTube is an ideal place to promote your brand. You could showcase the versatility of your product by showing how it can be used in a number of recipes, adding both value to the product and your brand in the process. You can also use YouTube to educate your customers, showing them where your product is sourced and some of the people involved in the process. This also serves to humanise your brand and makes it an idea your customers can emotionally invest in.
Twitter is the social media platform at the forefront of what’s known as ‘microblogging’: sending out regular, short bursts of information. It can be used to share concise bits of text, as well as links to images, videos, and larger bodies of text. It’s also a great way to interact with your customers individually and gain an understanding of how your business is being perceived.
Pinterest allows you to share images and video by allowing you to ‘pin’ media on a variety of boards that you’re able to create; pretty much like a virtual notice board. You can create as many boards as you like, dedicating each one to a product or product line if you so wish. Pinterest also allows you to express your personality, creating boards related to your wider interests which allow you to interact and share with others. Over time, you could acquire a reputation as a curator or thought leader, which only serves to strengthen your brand and business
LinkedIn is like the Facebook of the professional world, allowing people to create profiles for use in your work and business dealings. As with Facebook, you’re able to create a page that will help promote your business and increase awareness of it. LinkedIn is also invaluable for searching for business and individuals that work in a particular field. This could come in handy if you’re looking for a company for potential cross-promotion. Better yet, you’re able to see if the people and businesses are connected in any way, strengthening your network.
Somewhat similar to YouTube video or Facebook live stream, a webinar is an internet video broadcast scheduled for a certain time. Those invited to the webinar would click on a special link where they’d join the broadcast along with everyone else. Webinars are a good way of promoting your products while educating your clients. A live recipe workshop or demonstration is an effective use of webinars by a growing food company.
So there you go! These are the best social media platforms for food businesses that we recommend. Social media does not have to be overwhelming or challenging. It is, however, a vital tool needed by all food business owners to attract more customers.
Take Your Food Business To New Heights
Make your food business dream a reality and put your skills into action with all the food business tips and advice that is packed into the Everything You Need To Start Your Food Business course