Social media is a great way to get exposure for your food business. You can use it to interact with your customers, show off your products and build awareness. The social media landscape has become increasingly crowded so it is more important than ever to use smart methods to grow your food business with social media. That is why social media is the focus of this week’s food business tips.
Getting on board with social media is one thing, but using it effectively is another matter entirely. All though tons of companies have adopted social media platforms as part of their marketing efforts, most are failing to stand out and are being lost in the shuffle as result.
However, in an effort to ensure this doesn’t happen to your new enterprise, we have compiled a list of our favourite hints and tips for using social media to promote your food business
Our Top Food Business Tips For Social Media
In a modern, fast-paced world, the average consumer’s attention is being fought for and pulled in different directions. It’s important to offer value to prospective customers and grab their attention early. Instead of asking them to buy your product, give them something first. It can be something simple such as a recipe, advice, education, the chance to enter a giveaway, or even a sample or free product!
Sharing value creates trust, as it sets you apart from the other companies vying for their attention. Your customers will also be intrigued, making them wonder – if this is what you give away, how good must your products be? Sharing value is a great way to grow your food business with social media
Although it’s important to get your food business name and information out there, it’s important to choose the right methods of exposure. Customers are bombarded by brands asking them to buy, buy buy! The last thing you want is to put off your customer with incessant sales messages. Our advice is to balance promoting your products with other forms of engagement.
You can grow your food business with social media by using social media channels to interact with people, connect with other people within your industry and community, and to promote other products you happen to like and that you think your prospective customers will like too. Customers relate to brands and products that they connect with on an emotional level. Instill a sense of trust, friendship and positivity amongst your customers and watch your food business grow
Gain an understanding of what your target market needs, wants, likes, and responds to and begin to create and share content based on that. Content that appeals to your target audience is far more likely to catch their attention and then be viewed and shared as a result. Make effective use of images, sound, text, video, and sound in all their forms across all social media platforms.
One of the most important ways to grow your food business with social media is to interact with your customers. This can present a huge opportunity, giving you the chance to talk to your customers and to hear their opinions of your food product first-hand. This not only provides you with invaluable feedback but also strengthens the bond between you and your customer. Now they can put a name and face to the food business they’re dealing with.
STAND OUT FROM THE CROWD
As with standing out on a supermarket shelf or in a retail store, it’s crucial to set yourself apart on social media if your products and food business are to fulfil their potential. In order to do so, remember what makes your products special, which you should have done when formulating your business plan and branding. Revisit those ideas and incorporate them into your social media marketing strategy.
Also, remember that before you innovate it’s okay to imitate. Look at what brands you admire, as well as your competitors, do to make themselves stand out and look to try something similar. In no time at all, you’ll discover your own subtle ways of doing things that perhaps other businesses will emulate in the future.
CONNECT WITH INFLUENCERS
An influencer is someone in whose opinions a significant amount of people trust. Think Oprah and her influential book club, from which the books featured go on to become bestsellers as a result of the tiniest bit of exposure on her show. These influencers exist in large numbers online thanks to social media.The Internet has allowed influencers to emerge within their own niches and fields of expertise.
Connecting with one of these influencers can be hugely beneficial for your food business. They can promote you to their followers, helping you to be discovered by tons of prospects and can help to increase your understanding of the market.