Singing Magpie brings delicious, high-quality products to consumers who care where their food is coming from

With a strong focus on customer service and the requirements of the hospitality industry, Singing Magpie brings delicious, high-quality products to consumers who care where their food is coming from

Sue, what makes Singing Magpie different?

We keep it simple, we don’t skimp on quality and we care about our ecological footprint. We use low impact farming methods and our focus is on providing access for customers to seasonal Australian produce. I’m also a fourth generation orchardist and our family orchard is 100 years old, first planted by my Poppa Jack Heward.

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Could you please describe your product or service?

We are proud producers of 100% Australian semi sun-dried figs and quinces, fresh figs, pecans and other gourmet goodies.

How long have you been in business?

Between 1-3 years

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Can you tell us how you started your business?

Despite growing up wild and free in the cornucopia of the Riverland, I, like so many young Australians before her, was keen to explore the world. After 28 years of global travel and career-building, I found herself deeply embedded in the Melbourne rat-race, living an urban lifestyle but desperate to share the life I knew as a child with my partner and young daughter.

So in early 2016 myself, Mark and three-year-old Frankie took the plunge: we swapped the hustle of the city for the rustle of fig trees.

Exactly one year later, Singing Magpie Produce was born. We use low impact farming methods and our focus is on providing access for customers to seasonal Australian produce.

Our Heward orchard customers are a select group of quality-conscious consumers, including Maggie Beer, Beerenberg and the Adelaide Wholesale Fruit & Vegetable market. Our move into semi-dried products aims to offer unique Australian products to the market and minimise our product waste. Our plan started small with our semi-dried figs, quinces and pecans. This has now been expanded to other local produce.

What would you say has been your biggest challenge and how did you over come it?

Managing the marketing with no budget, juggling this with the farm work and biggest challenge now is knowing how to expand in the right way.

What is the one thing that has had the biggest impact to your success?

Quality produce, a focus on marketing and telling our story. Definitely our family working together.

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Any words of wisdom you would like to share with our readers?

Be thrifty, start small, be enthusiastic but don’t let it get to your head or empty your wallet too early. Support your local farmer, when you buy cheap imports someone will always miss out…. either the farmer or their employees. Kindness and good manners costs nothing, whoever you are.

From the very name to the incredible quality of the produce, Sue has shown us that it is possible to have a fruitful career in food with passion and excitement

If you too want to start your own food business, check out the Everything You Need To Start Your Food Business online course. It includes 5 modules, 25 lessons, video guides, worksheets, templates and even industry contacts so you can have the best start to your business success!

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Sue Heward

Founder of Singing Magpie

Website | singingmagpieproduce.com.au

Instagram | @sue_singingmagpieproduce

Facebook  | www.facebook.com/SingingMagpieProduce

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