With a strong focus on customer service and the requirements of the hospitality industry, Singing Magpie brings delicious, high-quality products to consumers who care where their food is coming from
Could you please describe your product or service?
How long have you been in business?
Between 1-3 years
Can you tell us how you started your business?
Despite growing up wild and free in the cornucopia of the Riverland, I, like so many young Australians before her, was keen to explore the world. After 28 years of global travel and career-building, I found herself deeply embedded in the Melbourne rat-race, living an urban lifestyle but desperate to share the life I knew as a child with my partner and young daughter.
So in early 2016 myself, Mark and three-year-old Frankie took the plunge: we swapped the hustle of the city for the rustle of fig trees.
Exactly one year later, Singing Magpie Produce was born. We use low impact farming methods and our focus is on providing access for customers to seasonal Australian produce.
Our Heward orchard customers are a select group of quality-conscious consumers, including Maggie Beer, Beerenberg and the Adelaide Wholesale Fruit & Vegetable market. Our move into semi-dried products aims to offer unique Australian products to the market and minimise our product waste. Our plan started small with our semi-dried figs, quinces and pecans. This has now been expanded to other local produce.
What would you say has been your biggest challenge and how did you over come it?
What is the one thing that has had the biggest impact to your success?
Any words of wisdom you would like to share with our readers?
Be thrifty, start small, be enthusiastic but don’t let it get to your head or empty your wallet too early. Support your local farmer, when you buy cheap imports someone will always miss out…. either the farmer or their employees. Kindness and good manners costs nothing, whoever you are.