Shoku Iku is a place to learn and experience a new dynamic way of eating.

Yoko’s health and wellness journey started when she was pregnant with her daughter. She did not want her daughter to consume lifeless and denatured food that may be convenient but full of preservatives and chemicals.

Yoko studied macrobiotic at Kushi Institute of Japan, then Holistic nutrition, which opened the door to raw and living food cuisine

Yoko, what is Shoku Iku?
Shoku Iku is one of my places, where I find the inspiration to keep connecting with the source, abundant love we all have to give and share, and graciously receive with gratitude

Start Your Food Business shoku-iku2-1 Food Entrepreneur Series - Yoko Inoue of Shoku Iku

What is the inspiration behind Shoku Iku?

Shoku Iku is not your usual cafe/shop. It is a place to learn and experience this new dynamic way of eating. introducing whole foods cooking, (or uncooking ) using healing organic/biodynamic ingredients,emphasising  the importance on fruits, vegetables and whole natural foods and also the use of “super foods”, “super herbs”, and longevity supplements.

With the knowledge gained over the years. meals are always nurturing and kind to your body and soul, and of course your taste-buds!

Based on Raw and living food cuisine, enhanced with contemporary and traditional idea of macrobiotic philosophy, integrating the knowledge from both East Asian system and modern nutrition.

Service : organic raw food cafe, online and on site cooking class, food product, herbal supplements

How long have you been in business?

Between 3-5 years

Start Your Food Business shoku-iku3-1 Food Entrepreneur Series - Yoko Inoue of Shoku Iku

Can you tell us how you started your business?

It was my passion and love for organic ethical food production, raw food and herbs

What would you say has been your biggest challenge?

The biggest challenge is/was life and work balance and letting go of the control.

Being a single mum, I could not do everything by myself anymore.

Just hiring other people slowly to help out has been life changing

Would you like to share some advice with our readers and listeners?

Be true to why you started your business and be authentic

Start Your Food Business shoku-iku4-1 Food Entrepreneur Series - Yoko Inoue of Shoku Iku

Whats the one thing that’s had the biggest impact on your success?

It is not just one thing. Doing what I can do every day in an authentic way has built the trust from our community

Thanks for sharing your story with us Yoko! If you would like to watch our video interview with Yoko, just click play below


Yoko has combined her passion and beliefs into a business she truly loves, enjoys and connects with

If you too want to start your own food business, check out the Everything You Need To Start Your Food Business online course. It includes 5 modules, 25 lessons, video guides, worksheets, templates and even industry contacts so you can have the best start to your business success!

Start Your Food Business yoko-profile-1 Food Entrepreneur Series - Yoko Inoue of Shoku Iku

Yoko Inoue

Founder of Shoku Iku

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